Beyond.
Unlocking Strategic Clarity for Growth
From Early Adopters to Capital Success
Beyond Strategy approached us following an initial family and friends funding round, seeking support as they established their Strategy Software Service and began growing their early adopters.
Initially, access to the tool was limited to their consulting clients, but they were eager to expand into the broader market. Our engagement began with a focus on defining their strategic narrative, their positioning and key messaging, ultimately forming the backbone of their go-to-market strategy.
SwayTech’s approach focused on defining their strategic narrative, positioning, and messaging, forming the foundation of their go-to-market strategy.
1: Strategic Narrative and Positioning
Our first step was to help Beyond Strategy craft a compelling strategic narrative, focusing on positioning their software and elevator pitch for maximum market impact.
As they aimed to onboard 100 clients ahead of their first capital raise, we also worked with them to fine-tune their messaging, ensuring it resonated deeply with prospects and reflected their core value proposition.
2: Developing the Customer Success Discovery Journey
Next, we identified the need for a Customer Success Discovery Journey, a critical element that would streamline communications and prospect engagement. This involved strengthening their post-demo communications to remove barriers to conversion.
Whilst budgets were tight - we began simply by aligning calls-to-action with trial time and adjusting the messaging, tone of voice and role of key contacts to create a more cohesive brand experience that was relevant to prospects, and more effective at moving them toward conversion.
3: Organic Growth and LinkedIn Strategy
As Beyond Strategy neared the end of their financial runway, they sought our advice for a LinkedIn push campaign. Our response was clear: instead of investing in paid LinkedIn ads, which would need substantial investment and yield little return at this stage, we encouraged them to focus on organic growth initiatives that cross-pollinated and activated their already valuable network.
By leveraging existing content, amplifying it across key channels, and optimising their website’s functionality and structure to optimise impact, they were able to maintain momentum without straining their budget, and raised much needed visibility.
Impact : Unlocking Big Thinking and Tactical Wins
The results were immediate. By enabling them to think outside the box, Beyond Strategy was able to unlock new growth opportunities without the need for costly paid campaigns. We encouraged the development of a quick-win MVP landing page, focused on capturing demand and driving people to demo their product. We also provided a handy website template from our archives to streamline their messaging and improve conversion as an interim.
Our work and partnership ultimately helped Beyond Strategy gain clarity on both their marketing messaging and conversion strategy, positioning them for greater success. This strategic shift had a lasting impact on their approach, unlocking new potential and creating a clear path forward.
- Strategic Narrative & Strategic Positioning: SwayTech helped Beyond develop a clear and compelling strategic narrative, refining their positioning and elevator pitch to resonate with early adopters and broader market prospects.
- Optimised Customer Engagement Journey: By optimising post-demo communications and aligning calls-to-action with trial timelines, we streamlined their prospect engagement, reducing barriers to conversion and creating greater relevance.
- Organic Growth Strategy: Instead of costly paid LinkedIn campaigns, SwayTech advised Beyond on an organic growth approach. This involved leveraging existing network, content and optimising their website to drive more relevant engagement and conversion without straining their budget.
- Quick Wins for Conversion: SwayTech recommended the creation of a streamlined MVP landing page designed to more clearly convey value, capture demand and drive demos. This approach unlocked quick wins and provided a foundation for future growth.
Outcome: Growth and Capital Raise Success
Since our engagement, Beyond has successfully completed a two rounds of capital raising, and attracted a high-profile investor, setting the stage for the next level of their journey.
We are so proud to have played a part in their early growth efforts, and our support in unlocking their thinking and optimising their approach was pivotal in helping them achieve their critical goals.
“One of the standout moments was SwayTech’s ability to distill complex decisions into clear actions, making it easier to choose the right path in high-stakes environments.
Their guidance turned what could have been a daunting overload into something digestible, distilling narratives, themes, and decisions into a roadmap I could confidently execute.
Everyone should do this!”
Logan Wedgewood, CEO, Beyond.