Information Technology

Key Challenges

• Simplifying Offerings: A New Zealand IT company, needed to simplify its offerings to stimulate new business growth.

• Transitioning to Product-Led Strategy: The company aimed to shift from a services-led approach to a product-led growth strategy.

• Identifying Unique Value Proposition: Unravelling a brand that was primarily services-led required identifying the unique intellectual property (IP) and value of an industry-specific solution.

Approach

SwayTech worked closely with the CEO/Founder to develop and execute a comprehensive Go-To-Market (GTM) strategy for the new product-focused approach.

• SwayTech undertook the development of a new brand, with a focus on naming, Unique Selling Proposition (USP), positioning, and product brand strategy. Additionally, new sales materials were created to support the product launch.
• SwayTech helped identify and define the unique value proposition of the industry-specific solution through relevant exploratory research and strategic workshop that delivered the necessary insight to identify the unfair advantage.

Impact

GTM Strategy Execution: The development and execution of the product GTM strategy ensured a well-defined and effective approach to enter the market and capture new business opportunities.

• Successful New Brand Launch: The new brand was launched with a clear USP, positioning, and product brand strategy, providing a strong foundation for product-led growth.
• Enterprise Sales Opportunities: As a result of the strategic approach and brand development, two significant enterprise sales opportunities were identified, indicating the success of the transition to a product-focused strategy.