SwayBridge
A systemised and cost-effective way to get your marketing efforts off the ground - fast, without the overhead of a full marketing team.
SwayBridge is a canvassed framework developed by our Senior Executive Marketers to help growth stage companies accelerate their scale-up journey.
It is designed specifically for Start-Ups and Scale-Ups to fast track execution of effective growth strategies and impact-focused actionable marketing solutions.
The focus is on 4 key areas:
01. Practical Advice
Instant access to industry-leading marketing expertise. You can tap into the knowledge and skills of top marketing professionals without the cost of a full-time executive team.
What it will do:
Provide clarity by aligning marketing with business objectives, improving decision-making – particularly in areas like budget allocation, hiring, and market entry strategies – boosting confidence at the board or advisor level
02. Strategic Positioning
Quickly align business, brand and marketing by identifying the market position where you are best placed to win, create a sales deck and immediately see the impact in messaging and pipeline conversion
What it will do:
Define your competitive edge by clearly communicating your unique value to the market through targeted marketing that resonates and delivers results, and empower your sales teams with powerful conversations and compelling narratives.
03. Fast-Track Marketing Planning
A dedicated sprint with a Fractional Leader to uncover what marketing actions you need to grow and protect revenue. Plus a clear roadmap of what's needed, in what order, and how much to invest where.
What it will do
Foster alignment by developing a strategic focus that unites all marketing efforts towards common goals. We provide immediate senior marketing expertise to prioritise and plan key projects, accelerating business outcomes.
04. Scalable Digital Foundations
Set the right foundations for scalability and data-driven growth strategies from the offset.
What it will do
Identify actionable steps to optimise your current digital assets and provide recommendations for future investments based on your business objectives. We enable you to plan and execute a seamless, data-driven digital experience
Because in tech, speed matters.
SwayBridge is specifically designed to address today's Kiwi tech start-up and scale-up growth challenges, without the hefty price tag.
It's the perfect balance of marketing strategy and systemised flexibility that helps cut through the noise and delivers focused marketing solutions that drives your growth.
Founders and CEO’s at critical growth stages need agile responses to rapid market changes.
They need help to bridge the gap between their business ambitions, budget and resource constraints.
They need access to smart, effective marketing solutions that deliver high impact, and high value outcomes.
That's where we begin.
“Thank you for being one of the highlights of my year. The work you did is top notch and the clarity and direction helped us immeasurably!”
Logan Wedgwood, Beyond.