05. Fractional Plus
Fractional Expertise
is the new way to Scale.
Our curated team of Fractional Executives bring a unique blend of skills, capabilities and experience. Plus they work under our ‘One to Many’ methodology meaning they can harness the collective intelligence of the entire SwayTech team. This unique approach allows them to move fast, think fast, and accelerate execution and your time to revenue.
Consultants tell you what to do.
Fractionals join you in the doing.
We bring you two types of Fractionals Services:
1.
Advisory / Strategic
These are senior experts who have worked alongside business leaders and understand the need for commercial outcomes.
Typical engagements focus on:
- Go-To-Marketing strategy
- Full year marketing plan with resourcing and budget mix
- Planning and executing marketing tasks for a capital raise
2.
Strategic / Execution
These are domain experts who are needed when you have a specific part of the marketing mix that needs an executionally strong leader.
This could look like:
- Operationalised planning and execution
- New product release
- Full pricing review and new price rollout
- Dynamic targeting and segmentation
What can you expect from different SwayTech engagement models:
| Fractional | Virtual | Interim | |
|---|---|---|---|
| Embedded within the team | |||
| Reporting to the CEO/Leadership team | Sometimes | ||
| Works onsite | Usually | ||
| Has direct reports | Sometimes | ||
| Responsible for strategic outcomes | |||
| Responsible for operational outcomes | Sometimes | ||
| Represents the company |
Partner Success & Real-World Results
Helping our clients navigate their growth and success is what drives us, what fuels our purpose, and it's our unwavering focus - take a look.
